About this learning event

Effective communication plays an important role in building public understanding, trust and engagement in reform processes. As Moldova advances on its path towards EU membership, public institutions face increasing expectations to communicate complex reforms, demonstrate progress and make public finance information more accessible and relevant to citizens.

This study visit to Montenegro will bring together eight representatives of Moldovan public institutions to explore practical approaches to strategic communication, public engagement and financial literacy, drawing on Montenegro's experience in implementing and communicating public finance reforms and advancing the EU accession process.

The learning event will provide an opportunity to exchange experiences with Montenegrin counterparts on communicating EU integration and reform progress, translating complex policy and financial information into clear and accessible messages, and strengthening public engagement. Particular attention will be given to innovative communication tools, including digital platforms, data visualization, artificial intelligence and social media, as well as approaches to promoting financial and tax literacy.

Through institutional exchanges, practical demonstrations and interactive discussions, participants will explore how communication strategies and tools can help public institutions reach different audiences, improve transparency and strengthen public understanding of government policies and reforms.
The study visit will also encourage peer learning and reflection on communication challenges faced by participating institutions, enabling participants to identify relevant practices and practical solutions that could be adapted and applied in Moldova.

By the end of the learning event, participants will have gained insights into innovative communication practices, strengthened their understanding of citizen-oriented communication approaches and identified opportunities to improve the effectiveness, accessibility and inclusiveness of institutional communication.

Who should attend

This event is by invitation only and is designed for representatives of selected Moldovan public institutions responsible for strategic communication, public relations, public finance reforms, EU integration communication, public engagement and financial education. It is particularly relevant for officials involved in communicating reform progress, promoting transparency and improving public understanding of government policies and financial matters.

Partners

This learning initiative is supported by: