Digital Communications in Public Institutions

Webinar: November 7, 2017IOnline, 15:00-16:30 CETILeadership for Managing Reforms

Throughout the entire history developments in technology influenced communications. The technological developments such as the internet with social media are changing public relations and communications with the public into digital communications. Much of what we do at work and at home has gone online and citizens are increasingly present on social media. This has changed the way public organizations are expected to engage with the citizens. New communication channels require new skills from public relations and communications experts.

How will you benefit?

Objectives of the webinar are to:

  • Describe how the role of public relations and communications with citizens is changing due to digital communication channels especially social media. 
  • Showcase examples of good digital communications practice of government institutions.
  • Highlight new skills that are expected from public relations and communications experts due to changed communications environment.

What will you learn?

The webinar will last for one and a half hours. In the first part of the webinar we will set the stage for discussion with presentations from communications experts that will focus on characteristics of digital communications and good practices with some practical and straightforward tips that public institutions can use for external communication. The second part of the webinar is intended for discussion about challenges that institutions and experts from the region are facing in the context of digital communications and for presentation of examples of good regional digital communications practices.

At the webinar:

  • You will get an overview of changes that digital communications caused in the role of public relations and communication officers.
  • You will learn about new challenges that new communications channels are posing and related new skills that PR and communications officers should master.
  •  You will get insight into good digital communications practices of public institutions.

This learning initiative will be delivered in English, and highly participatory. We will ask participants to share their work experiences and institutional practices.

Who should attend?

The webinar is intended for staff from ministries of finance, central banks, and other public finance institutions, such as tax administrations, line ministries, and related, who are directly involved in design and implementation of communications and media relations, whether from public relations, cabinets, communications or spokespersons teams. The webinar is also open to other staff with an interest and experience in the sphere of digital communications.

Practical information?

WhenNovember 7, 2017, at 15:00 CET – the webinar session will open 30 minutes before the official start.

Where: From the convenience of your own computer, tablet or smartphone.

Language: English

Duration: up to 90 minutes

This webinar is free to join. Please feel free to bring this webinar under the attention also to your colleagues who may find the discussion particularly timely and useful!

How to join

Simply press here or the button “Register to this webinar now!” on the right. You will be directed to CEF Online Learning Campus. Please make sure you register and click the button Enroll under the title of this webinar. 

Please read the guidelines How to attend a webinar before the webinar starts. We use WebEX Conferencing Technology. Please note that you will be asked by WebEx to install a browser application on your computer when you use WebEx for the first time. This will only take a few minutes but may require you to inform your system administrator. 

Lead Experts

Matthew Jacobs, Digital Coordinator, U.S. Department of State 

Matt Jacobs is the Digital Coordinator for the Bureau of European and Eurasian Affairs at the U.S. Department of State. Matt serves as the chief digital strategist for Bureau, working to develop and refine how it and its Missions uses digital communication channels to engage foreign publics on U.S. policy priorities and initiatives. Matt holds an MA in International Development from the Elliott School of International Affairs at The George Washington University. He is a Boren Scholar.

Richard Medic, Digital Communications Specialist, founder of happeningo communications and Soonfeed Media

Richard Medic is a digital communications specialist based in Brussels and founder of happeningo communications. For the last 20 years he has helped European institutions, international organizations and businesses communicate more creatively and effectively. Most recently he helped build EPALE into Europe’s biggest community for adult educators, and ran pan-European digital campaigns for Erasmus+, European Voluntary Service and the New Narrative for Europe. He is also the creator of The Europe Song and founder of Soonfeed Media, a service that tells stories on the web “beforetime”.


This learning initiative is supported by:

Slovenia's Development Cooperation