Role of Communications in Reform Processes

Mar 9 – 17, 2021 Online Learning Campus No Fee
Mar 2, 2021 Leadership for Managing Reforms

We will look into how line ministries can effectively communicate internally and externally and explore opportunities for strengthening their messages to support the changes and reforms that they advocate. We will explore communication strategies, including tools and channels that they can use to engage their employees and improve communication and coordination with external stakeholders, such as finance and line ministries and other stakeholders, like the civil society, businesses and universities. The central part of the course will be formed around the group assignment.

What will you learn

At the end of this online course you should have, based on the analysis in the workshop framework:

  • overview of key elements of a programme of communications in support of economic reform programme
  • overview of needed capacities for design and implementation of communication programme and understanding of the context and its influences on the work
  • be equipped with good practice examples and contacts on whom to turn to in case more information for your work is needed for the future.

At this online course we will be looking at how to develop the key elements of a programme of communications in support of a  economic reform programme. The entire workshop will be based on the group assignment that will in the first part focus on what should be key elements of both. In the second part it will be intended to identifying capacity that is needed in organizations in order to design and develop those two key elements. To think meaningfully about how to design the communications programme we’ll have to think about the context in which the programme will be intended to operate. 

Having identified the key elements of the communications package, the capacity we’ll need to put those in place and the context in which we will be working - we’ll then as part of the group assignment think about identifying the capacity that we currently have and what we’re missing, and how we go about filling the gaps. In the next phase we will be looking at implementation and what might go wrong, so that we can anticipate that and work out in advance a strategy for dealing with it. For future thinking we will think about what we might want to explore in a future workshop.

The online course gives a framework to analyze concrete practical examples and will thus give an opportunity to participants to think through their actual working environments what capacities and context they are working with and what is missing or could be improved. In addition to group assignment, the webinars will be dedicated to the exchange of experiences and discussions.

With guest lecturers, we will take a look at the presentation of good practices. A representative of the Slovenian Ministry of Foreign Affairs will be showcasing the example of preparation and implementation of the Slovenian development strategya and stakeholders involved, communication among them in the given context with a view on needed capacities. We will also have a look at communication strategy, stakeholders that we address, the messages that we communicate and channels that we are using with view points from former journalist and communications specialist in international organization.

Who should attend

The event is designed primarily for communication officers, heads of policy departments and members of cabinets at line ministries. Other public officials from line ministries that are involved in the process of preparation and coordination reform programmes are also invited to join. Particularly those working on economic reform programmes in policy departments and in cabinets of ministers.


The learning initiative will be delivered under the guidance of:

  • Gordon Ferrier, Director, Collective Cognition Limited
  • Urša Miklič, Partnership and Communications Specialist, Center of Excellence in Finance
  • Simona Rakuša, Former Journalist and Communications Expert
  • Tim Šooš, Ministry of Foreign Affairs, Slovenia

Practical information

  • The course will be delivered in English language.
  • Upon fulfillment of the required learning steps, you will receive a certificate of successful completion of this online course.
  • No fee will be charged.


This event is delivered as part of the EU funded multi-country project “Strengthening Line Ministries’ Capacities to Assess Fiscal Implications of Structural Reforms” (FISR) implemented by the CEF. Participation of public officials from Moldova is made possible by the Ministry of Finance of the Slovak Republic.

Funded by the European Union