About this learning event

This blended learning course aims to strengthen the capacity of officials across the Western Balkans to communicate climate change initiatives and the Green Agenda more effectively - internally and externally. Together, we will focus on:

• Communication examples that people can understand and use (explaining complex topics clearly and responsibly)
• Strengthening audience awareness and message tailoring across different publics
  
• Communicating in low‑trust and high‑noise environments
• Adapting communication to digital formats and user expectations
• Understanding what communication achieves, not just how far it reache
  

This activity is linked to the Financing the Green Transition Conference. It complements its discussions on how public institutions can explain complex issues clearly, without diluting the message, build trust, and make Green Reforms communication not just visible, but rather useful for the citizens. 

Who should attend

This workshop is intended for professionals from communications, public policy, and environmental management sectors, responsible for engaging stakeholders and informing the public on climate issues.

Partners

This event is delivered as part of the Greening Human Capital of Public Institutions of the Western Balkans project implemented by the CEF and supported by The Ministry of the Environment, Climate and Energy and the Climate Change Fund of Slovenia.