About the event

A public institution, which is in the service of the citizens, should ensure that it has a clear internal and external communication process, which is easy to understand and clearly conveys your institutional goals. All this becomes even more crucial when a crisis like Covid-19 affects our daily processes. It is important to think about how we can humanize the essential services that our institutions provide by telling stories that will raise awareness and change behavior.

We will look at how effective internal and external communication can boost institutions’ work and achievement of goals, by exploring the means and tools that best support our efforts and keeping in mind all the resources available in our institutions.

The online session will be held in a form of a discussion, therefore we welcome interaction and active participant engagement.

»This is a part of a Series of Online Sessions to replace CEF Coordinators Meeting 2020«. More information about the series is available on this link. The online meeting will be carried out on October 21, 2020, from 10:30 to 12:00.

Who should attend

The online session is designed for employees working in internal and/or external communications, public relations, social media, and leadership at ministries, central banks, and other public sector institutions.

Your contributions to the event will be needed and welcomed, so please expect our preparatory questions in advance, upon your confirmation of attendance.

Faculty

• Ivana Bilbilovska Ph.D., Head of the Cabinet of the Minister and Head of the PR Service, Ministry of Finance, Republic of North Macedonia

  Ms. Bilbilovska graduated from the Faculty of Economics at “St. Cyril and Methodius” University in Skopje in 2006 at the Management Department and gained her Ph.D. degree in Economics in 2013.
  She worked as an economic journalist in “Vreme” daily newspaper and “Sitel” national television, and was a columnist in “Forum” weekly newspaper. Since 2009, she has been engaged as a PR specialist and spokesperson for the Ministry of Finance.
  She is also a member of the National Financial Education Body. She also participated in the preparation of the Strategy for Transparency in the Public Sector and is in charge of cooperation with non-governmental organizations in the Ministry of Finance.
  Additionally, Ms. Bilbilovska is author and co-author of 15 scientific papers and has participated in several international conferences in the field of economics and management.

• Natalija Skalova, Public Relations Specialist, Ministry of Finance, Republic of North Macedonia
  Ms. Skalova graduated from the Faculty of International Marketing Management.
  She has her first work experience as a TV presenter in 2001 on A1 national TV. While working as a TV presenter, in 2002 she starts to work in the daily newspaper "Macedonia Today", from when she builds her experience as a journalist for almost 10 years, covering the finance sector.
  She works in the Ministry of finance as a PR specialist from 2012 until today.
   
• Urška Miklič, Partnership and Communications Specialist, Center of Excellence in Finance
  Urška joined the CEF at the beginning of 2019. She is responsible for managing partnership relations with CEF stakeholders and implementation of communication strategy and communication analytics. In her 16-year career, she held various positions within the fields of communications, marketing, and partnership management. Her previous job experiences include marketing and partner relationship management for a multinational corporation, project management for a Slovene high-tech company focused on control system engineering and integration, and campaign marketing management for a digital marketing agency.

Partners

This learning initiative was supported by: